Last Updated: August 8, 2024

Shoreline Aquatics LLC ("we," "our," or "us") is committed to protecting the privacy of our customers and website visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, interact with our services, or engage with our marketing efforts. By accessing or using our services, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Information We Collect

We may collect and process the following types of information about you:

1.1. Personal Information

Name: First and last name. Contact Information: Email address, phone number, and physical address Identification Details: Driver's license or government-issued ID for rental verification. Payment Information: Credit card number, expiration date, and billing address for processing payments. Please note that payment information is processed by a secure third-party provider and not stored by us directly. Booking Information: Details related to your rental reservations, such as dates, times, and specific equipment booked.

1.2. Non-Personal Information

Device Information: IP address, browser type, operating system, and device type. Usage Data: Pages viewed, time spent on pages, navigation paths, and other analytical data. Location Information: Approximate location based on your IP address.

1.3. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website and gather information about your usage patterns. Cookies are small data files stored on your device that help us provide personalized services and improve our website's functionality.

Types of Cookies We Use:

Essential Cookies: Necessary for the operation of our website. Analytical/Performance Cookies: Help us analyze website usage and improve performance. Functionality Cookies: Remember your preferences and provide a more personalized experience. Targeting Cookies: Track your browsing habits to deliver relevant advertising content.

2. How We Use Your Information

We use the information we collect for various purposes, including:

2.1. Providing and Improving Our Services

To process your bookings and reservations. To communicate with you regarding your reservations or inquiries. To personalize your experience and provide tailored recommendations. To manage your account and provide customer support.

2.2. Marketing and Promotions

To send promotional materials, newsletters, and special offers that may interest you. To conduct contests, surveys, or other marketing activities. To display targeted advertising on our website or third-party platforms.

2.3. Legal and Compliance

To comply with applicable laws, regulations, and legal requests. To protect our rights, property, and safety, as well as the rights of our customers and third parties. To enforce our terms and conditions or agreements.

3. Sharing Your Information

We may share your information with the following third parties:

3.1. Service Providers

We engage third-party companies and individuals to assist in providing our services, including payment processing, data analysis, marketing assistance, and customer support. These service providers have access to your information only to perform tasks on our behalf and are obligated to maintain its confidentiality.

3.2. Business Partners

We may partner with other businesses to offer co-branded products or services. If you choose to engage with such offerings, we may share your information with our partners. We encourage you to review their privacy policies for details on how they manage your information.

3.3. Legal and Compliance

We may disclose your information if required by law or in response to valid requests from public authorities (e.g., a court or government agency). We may also disclose your information to protect our legal rights or in connection with a merger, acquisition, or asset sale.

4. Data Security

We take the security of your information seriously and implement appropriate technical and organizational measures to protect it from unauthorized access, use, disclosure, or destruction. However, please be aware that no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

5. Your Rights and Choices

You have the following rights regarding your personal information:

5.1. Access and Correction

You may request access to or correction of your personal information by contacting us at email - [email protected] Text or Call - 469-693-7164

5.2. Opt-Out

You can opt-out of receiving marketing communications from us by following the unsubscribe instructions in our emails or contacting us directly.

5.3. Cookies Management

You can manage cookies through your browser settings, including deleting existing cookies and preventing new cookies from being stored. Please note that disabling cookies may affect your experience on our website.

5.4. Data Portability and Erasure

You have the right to request the transfer or deletion of your personal information, subject to certain conditions and legal requirements.

6. Children's Privacy

Our services are not intended for individuals under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected information from a child under 13, we will take steps to delete such information promptly.

7. Specific Texas Considerations

As a business operating in Texas, we comply with the Texas Business and Commerce Code regarding the protection of your personal information. We take additional measures to ensure the privacy and security of Texas residents' data.

7.1. Notice of Data Breach

In the event of a data breach that compromises the security, confidentiality, or integrity of your personal information, we will notify you in accordance with Texas law. This includes providing timely notice and information about the breach, its potential impact, and the steps we are taking to mitigate harm.

7.2. Right to Request Information

Texas residents have the right to request information about the categories and specific pieces of personal information we have collected, used, or disclosed. You may exercise this right by contacting us at email - [email protected] or Text or Call - 469-693-7164

7.3. No Sale of Personal Information

We do not sell personal information to third parties. Any sharing of your information is done solely to provide and enhance our services, as outlined in this Privacy Policy.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website and updating the "Last Updated" date at the top of this page. Your continued use of our services after any changes to this policy will constitute your acknowledgment of the modifications.

9. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Shoreline Aquatics LLC

Email: [email protected]

Text or Call: 469-693-7164